Description
Internet Marketing Fundamentals | Intermediate Level | Online Training Course | CPDUK Accredited | Instant Course Access | Includes Assessment & Certificate | Instant Certificate Download.
Welcome to our online Internet Marketing Fundamentals training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).
Marketing has changed dramatically over the last decades. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a broad audience.
This online Internet Marketing Fundamentals training course will provide the learner with a great set of skills to market your business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.
Certificate duration: 2 years
Entry requirements: No entry restrictions
Recommended prerequisites: N/A
Assessment type: End of course assessment
Assessment pass mark – 80% needed to pass and gain a CPD certificate
Cost(s) of assessment and certification – All costs included in the course price
Awarding/Accrediting body – CPD Certification Service (CPDUK)
Who is the course for?
This online Internet Marketing Fundamentals training course is suitable for those marketers, entrepreneurs or anyone interested in knowing more about digital marketing.
What is covered in this course?
This online Internet Marketing Fundamentals training course includes the following:
- Module One: Getting Started
- Module Two: SWOT Analysis in Marketing
- Module Three: Marketing Research
- Module Four: Real-Time Marketing
- Module Five: Brand Management
- Module Six: Social Media (I)
- Module Seven: SEO Basics
- Module Eight: Social Media (II)
- Module Nine: Website Characteristics
- Module Ten: Capturing Leads
- Module Eleven: Campaign Characteristics
- Module Twelve: Wrapping Up
Course aims
Our comprehensive online Internet Marketing Fundamentals training course will provide learners with a great set of skills to market their business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.
Learning outcomes
The learning outcomes of this online Internet Marketing Fundamentals training course are to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads.
What is internet marketing?
“Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers”
Why is this online Internet Marketing Fundamentals training course essential?
Learners on the online Internet Marketing Fundamentals training course will analyse the growing influence of digital marketing and how to harness the power of the Internet to help an organisation become a strategic force on the web. Learners will also analyse the best strategic methods for success in the ever-changing Internet marketing industry.
