Personal branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding personal branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.<\/p>\n\n\n\n

Study method<\/strong>\u00a0– Online, self-paced (4-6 study hours)<\/p>\n Course format<\/strong>\u00a0– Online (24\/7 access), modular<\/p>\n Course Duration<\/strong>\u00a0– Part-time (1-year access)<\/p>\n Qualification<\/strong>\u00a0\u2013 CPD certificate of completion<\/p>\n Course Delivery<\/strong> \u2013 via desktop PC\/MAC, laptops, tablets or smartphones<\/p>\n Awarded Body<\/strong>\u00a0\u2013 CPD Accreditation Service (UK)<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Personal Branding Course Aims\u00a0<\/strong><\/h2>\n With our comprehensive personal branding e-learning course, participants will be able to share their vision and passions with others in your company. Utilise this knowledge through social media to define and influence how others see you. You are your brand so protect it. Live it.<\/p>\n Personal Branding Course Objectives<\/strong><\/h2>\n The objectives of this\u00a0personal branding\u00a0online course are to:<\/p>\n \n Define your own image.<\/li>\n Control your own image.<\/li>\n Understand how to sharpen your brand.<\/li>\n Use social media appropriately.<\/li>\n Manage your brand in a crisis.<\/li>\n Develop a professional appearance.<\/li>\n<\/ul>\n What is Covered in this Personal Branding Course?<\/strong><\/h2>\n This online\u00a0personal branding\u00a0course covers the following:<\/p>\n \n\n\n\n Module One: Getting Started<\/b><\/p>\n \n Housekeeping items<\/li>\n Pre-Assignment Review<\/li>\n Parking Lot<\/li>\n Workshop Objectives<\/li>\n Action Plans<\/li>\n<\/ul>\n Module Two: Defining Yourself (I)<\/b><\/p>\n \n If You Don\u2019t, They Will<\/li>\n Brand Mantra<\/li>\n Be Real<\/li>\n SWOT Analysis<\/li>\n Case Study<\/li>\n Module Two: Review Questions<\/li>\n<\/ul>\n Module Three: Defining Yourself (II)<\/b><\/p>\n \n Pillars<\/li>\n Passions<\/li>\n Define Your Strengths<\/li>\n The Three C\u2019s<\/li>\n Case Study<\/li>\n Module Three: Review Questions<\/li>\n<\/ul>\n Module Four: Controlling and Developing Your Image<\/b><\/p>\n \n Clear and Defined<\/li>\n Consistent Image<\/li>\n It Takes a Commitment<\/li>\n Live It Every Day<\/li>\n Case Study<\/li>\n Module Four: Review Questions<\/li>\n<\/ul>\n Module Five: Personal and Professional Influences<\/b><\/p>\n \n Corporate and Personal Integration<\/li>\n They Will Influence Each Other<\/li>\n Be a Professional<\/li>\n Build Rapport<\/li>\n Module Five: Review Questions<\/li>\n<\/ul>\n Module Six: Sharpening Your Brand<\/b><\/p>\n \n Blogging<\/li>\n Authenticity is Key (always be authentic)<\/li>\n Transparency<\/li>\n Networking<\/li>\n Case Study<\/li>\n Module Six: Review Questions<\/li>\n<\/ul>\n<\/td>\n <\/td>\n Module Seven: Appearance Matters<\/b><\/p>\n \n First Impressions<\/li>\n Rise Out of The Crowd<\/li>\n True Reflection<\/li>\n Dress For Success<\/li>\n Case Study<\/li>\n Module Seven: Review Questions<\/li>\n<\/ul>\n Module Eight: Social Media (I)<\/b><\/p>\n \n Needs Constant Monitoring<\/li>\n Security<\/li>\n Have an Objective<\/li>\n Promote<\/li>\n Case Study<\/li>\n Module Eight: Review Questions<\/li>\n<\/ul>\n Module Nine: Social Media (II)<\/b><\/p>\n \n It\u2019s a Tool<\/li>\n Content is King<\/li>\n Have a Gimmick<\/li>\n Don\u2019t Ignore Any Mentions<\/li>\n Case Study<\/li>\n Module Nine: Review Questions<\/li>\n<\/ul>\n Module Ten: Brand Management During a Crisis<\/b><\/p>\n \n Caught In a Bad Spot?<\/li>\n Never Burn a Bridge<\/li>\n Information<\/li>\n Monitor and Respond<\/li>\n Case Study<\/li>\n Module Ten: Review Questions<\/li>\n<\/ul>\n Module Eleven: Branding Personality Traits<\/b><\/p>\n \n Identify Your Unique Values<\/li>\n Be Bold<\/li>\n Think Outside the Box<\/li>\n Fail. Learn. Repeat<\/li>\n Case Study<\/li>\n Module Eleven: Review Questions<\/li>\n<\/ul>\n Module Twelve: Wrapping Up<\/b><\/p>\n \n Words from the Wise<\/li>\n Review of Parking Lot<\/li>\n Lessons Learned<\/li>\n Completion of Action Plans and Evaluations<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n What is personal branding?<\/strong><\/h3>\n Personal branding<\/b>\u00a0is the practice of people marketing themselves and their careers as\u00a0brands.\u00a0While previous\u00a0self-help\u00a0management techniques were about self-improvement<\/i>, the personal-branding concept suggests instead that success comes from self-packaging.\u00a0<\/i>The term is thought to have been first used and discussed in a 1997 article by\u00a0Tom Peters.<\/p>\n Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one’s name to various products. For example, the celebrity\u00a0real-estate\u00a0mogul turned\u00a0President of the United States,\u00a0Donald Trump\u00a0uses his last name extensively on his buildings and on the products he endorses (e.g.\u00a0Trump Tower). Marketers McNally and Speak define the personal brand in this way:<\/p>\n “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”<\/p><\/blockquote>\n The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates a demonstration of the ambivalence in brand cultures.\u00a0This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand.<\/p>\n Why choose our online training courses?<\/strong><\/h3>\n All our e-learning courses can be accessed on any electronic\/computerised device.<\/p>\n \n Study anywhere, in your own time and at your own pace!<\/li>\n Easy to follow and understand<\/li>\n Only 4-6 hours recommended study time<\/li>\n 1-year access to course & learning materials<\/li>\n Access your course anytime, anywhere & on any device<\/li>\n Complete course on a desktop computer, laptop, tablet or smartphone<\/li>\n Additional references and downloadable materials available<\/li>\n CPD accredited certification on completion<\/li>\n<\/ul>\n Course accreditation<\/strong><\/h3>\n \n The content of this online training course has been independently certified as\u00a0conforming to universally accepted Continuous Professional Development (CPD)\u00a0guidelines.<\/li>\n \u00a0All our online courses are accredited and internationally recognised (UK CPD\u00a0Accreditation Service)<\/li>\n<\/ol>\n Organisational e-Learning<\/strong><\/h3>\n Are you responsible for organisational training and development or organisational statutory and mandatory compliance? You may want to find out more about how Learning Management System (LMS) may help your organisation. With our interactive LMS, managers and administrators can easily:<\/p>\n \n set up a FREE blended learning environment;<\/li>\n upload essential documents;<\/li>\n upload individual and group learners;<\/li>\n manage learners, including tracking progress<\/li>\n review who has completed training<\/li>\n download\/print training reports for compliance audits<\/li>\n<\/ul>\n You can also browse our full\u00a0e-learning course catalogue<\/em>\u00a0or\u00a0leadership and management courses and programs<\/em> to find out more about our wide range of training courses and qualifications.<\/p>\n Personal Branding – Online Training Course & Certification<\/em><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" With our comprehensive personal branding e-learning course, participants will be able to share their vision and passions with others in your company. Utilise this knowledge through social media to define and influence how others see you. You are your brand so protect it. 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